The General Announces Powershift Entrepreneur Grant Recipient

Phil Terrill of SoleSafe secures one in all a number of $25,000 NAACP Powershift Entrepreneur Grants

On October 14, The General partnered with Black Marketers Day for its 2nd annual live-streamed tournament. The tournament came about at Harlem’s world-famous Apollo Theatre and used to be seen via over 6 million folks by means of Daymond John’s Fb web page international.

As an extension of its partnership, The General awarded a $25,000 NAACP Powershift Entrepreneur Grant to Black entrepreneur Phil Terrill, founder, and CEO of SoleSafe, an organization rooted in offering high quality insurance coverage for pricey and uncommon footwear.

A have a look at our 2021 grant recipient, Phil Terrill 

Identified for pondering out of doors of the field, Phil Terrill discovered a possibility to capitalize on an enormous, rising development. With the principle sneaker marketplace having a price of $24B as of late and the ever-expanding resale marketplace rising impulsively 12 months over 12 months, Phil desires to offer folks which are spending cash on sneakers — particularly the ones which are cutting edge and one-of-a-kind — with high quality sneaker insurance coverage.

Thru SoleSafe, consumers are in a position to really feel protected on the subject of buying pricey and uncommon kicks, and with improve and schooling supplied via The General, SoleSafe is not going to most effective turn out to be the sneaker insurance coverage logo insuring those exceptional footwear and assortment however a pacesetter within the total sneaker insurance coverage house.

In conjunction with this $25,000 grant, Phil can even obtain one-on-one mentoring classes with The General’s very personal Elicia Azali to offer steering and improve to develop his industry.

NAACP Powershitft Entrepreneur Grant Recipient

A recap of Black Marketers Day

Along with The General’s NAACP Powershift Entrepreneur Grant recipient announcement, The General additionally introduced Recreation Changer Conversations which featured Daymond John in inspirational and original one-on-one conversations with The General’s long-time logo ambassador Shaquille O’Neal along Tyra Banks, Rev Run, Marcus Samuelsson, and the primary feminine Black billionaire, Janice Bryant Howroyd, as they shared pivotal moments of their careers.

Rounding out the development, Black feminine industry leaders from the American Circle of relatives Insurance coverage Endeavor – Elicia Azali, Telisa Yancy, Sherina Smith, and Lauren Powell additionally participated in Black LeadHERship — A Black Ladies’s Roundtable introduced via The General along Daymond John to talk on their reviews as Black feminine leaders and proportion insights, key takeaways and actionable pieces for Black girls to make use of of their industry ventures.

To be told extra about Black Marketers Day, discuss with https://www.blackentrepreneursday.com/.

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