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TikTok has shared some new insights into the energy of marketing around major events in the app, with in-app engagement expanding round the newest purposes, offering new alternatives for entrepreneurs.
Tentpole occasions, like the Super Bowl, supply primary alternative for branded content material tie-ins, and people who can get it proper can force important branding and engagement advantages, as we’ve noticed many times with Super Bowl advert campaigns.
And now, with its rising target audience, TikTok could also be serving to to force reaction, with the newest stats appearing primary engagement boosts round giant occasions, and related advert recall will increase when TikTok campaigns are tied into TV promotions.
There are some attention-grabbing issues right here – check out the insights beneath, or take a look at the complete assessment on the TikTok Marketing blog.
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